Interior stylists focus on styling a room or interior for a photoshoot and primarily work on editorial or commercial projects. They are experts at capturing the perfect shot of an interior that celebrates its best features, textures and talking points.
Stylists must carefully consider every aspect of the shot, from the angles of the furniture to the ‘flow’ of the space. "It’s not just about turning up to a shoot and making it look pretty," Emma advises, "you have to get the brief, draw the ideas out, develop mood boards, get the props, think about the logistics and get everything approved – there's a whole system."
The process involves thinking about the layers, textures, colours and angles that can be seen to create a particular atmosphere or mood. Interior stylists will generally be interested in capturing a range of different shots, some large and others small and focused. This helps to draw the viewer in and create an engaging feature that sparks interest.
The ability to draw out the best features of a space is very much a learned skill that requires practice. Emma tells us that budding stylists tend to assist for a few years to improve their skills before taking on any styling jobs of their own.